For athletes, what’s the upside for them when using Twitter?

For Rashard Mendenhall, what’s the upside of publicly saying out loud that you think 9/11 was an inside job a day or so after the US Navy Seals captured America’s most hated terrorist Osama bin Laden?

I’m just looking for answers and nothing will whet my appetite for said answers.

I’m not exactly blaming Twitter, but Twitter hasn’t exactly been a positive resource for athletes since it became overwhelmingly popular in 2009.

Twitter is a powerful marketing tool for businesses, but it’s a dangerous media target for athletes who just want to reach out to fans and speak their minds. If you are an professional athlete, you have to seriously watch what you say or else your local media (as well as national media) will rip you a new anus.

Twitter — high risk; no reward.

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